Stepping away from a successful corporate career is never easy but for Amie Gibson it was time to branch out on her own and follow her creative passion. Beloved Boho is the result of 15 years working in a corporate position of one of Australia’s leading fashion companies.
As a single mum, armed with her knowledge of business, she wanted to break away from the stress of the corporate world and create a lifestyle that allowed more family time and enjoy the simple things in life.
In 2012 she commenced pouring candles on the kitchen bench and by 2013 Beloved Scents was stocked in 12 outlets locally. This has expanded to now being in over 300 retail outlets nationally to date. Hungry for a new challenge, Amie spent
Beloved Boho encapsulates Amie’s life philosophy perfectly and is summed up through the store’s motto, “Inspire Your Wild”. Empowering woman to be free to be who they want to be and do what is good for the soul. Amie describes herself as a free spirit – she is not averse to packing a bag and venturing on holiday at the spur of the moment. She has acquired much of her stock while wandering through local markets and artisan corners while travelling through Indonesia and other parts of the world. This was how her specialist leather maker in Indonesia, who crafts all of the one-off bags and wallets, was discovered. Amie has also found a fabulous range of clothing, cushions, throws, homewares and jewellery that are beautifully crafted and unique in style.As well as fantastic range of Australian-made natural body products, soaps, bath bombs and self empowerment gift ideas The store offers an interactive experience as we have an open Candle Cafe at the rear of the store in which customers can see the behind the scenes of Beloved Scents. Our motto at Boho is simple “do what you love with passion and consistency and your soul will thank you for it”.